Two-Point Discrimination Test (somatosensory). For a coherent and meaningful life, conscious self-representation is mandatory.

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Archuleta KL, Burr EA, Bell Carlson M, Ingram J, Irwin Kruger L, Grable J, Ford M. (2021) Solution Focused Financial Therapy: A Brief Report of a Pilot Study. Journal of Financial Therapy 6(1):2.


The System, if one understood it fully, would explain everything, from the origin of the universe to the peculiarities of human behavior. Everything was linked to everything else in a chain of interdependent cosmoses which ranged from the megalocosmos to the microcosmos. Each cosmos was governed by its own laws. The cosmos above imposed laws on the cosmos below. Man, the microcosmos, lived under laws imposed by the cosmos above him. This cosmos was Earth's organic life, the biosphere. The biosphere as a whole lived under laws imposed by the Sun. The Sun was governed by laws imposed by the Galaxy and so on.

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Decisions regarding the marketing mix therefore form a major aspect of marketing concept implementation. At this point, we briefly examine the 4­Ps and the service mix to provide an essence of marketing mix decisionmaking. Later in the book we look at the elements of the marketing mix in considerable detail. Product The product decision involves deciding what goods should be offered to a group of customers. As technology and tastes change, products become out of date and inferior to those of the competition, so companies must replace them with innovations: new products with features that add customer value and give greater benefits.


BA stays ahead of the competition by providing consistently good service and quality customer experiences. In 2021, BA was voted first, ahead of 1,500 companies in the annual Superbrand rankings in the UK (Winch, 2021). The modem marketing concept can be expressed as: The achievement of corporate goals through meeting and exceeding customer needs and expectations better than the competition.

Corruption means the diversion of much needed resources for service delivery and development to the unjust enrichment of individuals or organisations. Therefore corruption is far from being a victimless crime, its victims are the thousands of people who need the state to deliver much needed services. To root out corruption, AZAPO will ensure that municipalities have strong internal and external supervision, and.


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Li Yuee, Zhou Jinfang, Deng Yunshan, Wu Yaofan, Liang Lin (2021) Application of solution-focused approach in the psychological intervention of chronic prostatitis patients. Chinese Journal of Human Sexuality (3). Random; 54 exp sf nursing / education; 54 controls TAU.

SmartBook™ Fuelled by LearnSmart—the most widely used and intelligent adaptive learning resource—SmartBook is the first and only adaptive reading experience available today. Distinguishing what a student knows from what they don’t, and honing in on concepts they are most likely to forget, SmartBook personalizes content for each student in a continuously adapting reading experience. Valuable reports provide instructors insight as to how students are progressing through textbook content, and are useful for shaping in­class time or assessment.


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Madagascar’s rain forests have shrunk 50% since 1950. Madagascar’s forests are being cut down for farmland that supports crops for only 2-3 years. Because the people are poor and can’t afford kerosene they cut the forests to get wood to make charcoal. Madagascar is the place where the greatest number of species is facing the greatest danger of extinction. The island of Madagascar can be likened to a laboratory with its varied plant and animal life. It’s important that people in lands like Madagascar be educated to be stewards of the land rather than abusers of the land.

We can see this practice widely applied on strawberry fields where plants need to have larger spacing between them, which would give the opportunity for weeds to take over. A layer of protective material on top of the soil even keeps strawberries from rotting too fast, as they do not lay directly on the hard soil while ripening. Afterall, as their name suggests “straw-berries,” people have known about the benefits of growing these yummy fruits surrounded by the straw ground cover for many generations.


His general comments passed over my head. My horrified attention was focussed on that piece of charred cloth, on the thought that a man's body had been in that uniform and that that man had been roasted alive. My father, instead of expressing grief, seemed to derive satisfaction from the fact.

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There was not the slightest chance of its coming to life. The whole idea of the "Ray of Creation" was incorrect. The cosmos did not grow like a tree. New stars were formed out of the dust and gas in the spiral arms of the galaxies. Old stars died, the small ones shrinking into white dwarfs, the big ones exploding as supernovas. Out of the dust of those supernovas new stars were formed.


President Jimmy Carter, former First Lady Rosalynn Carter, and staff members give updates about the Centers activities to board members throughout the year. Our Board of Councilors creates an intimate link between The Carter Center, the city of Atlanta, and the state of Georgia by helping us to promote the work and mission of the Center in their communities, President Carter said. Since its founding in 1987, the Board of Councilors has been led by some of Atlantas most distinguished civic leaders, including its current chair, Shan Cooper, chief transformation officer, WestRock.

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Unlike intensive agriculture, sustainable farming has a great potential for benefiting the environment and preserving natural resources. It does so by following natural cycles, recycling nutrients and water, while omitting excessive use of agricultural chemicals.


WOWW: a solution orientated approach to enhance classroom relationships and behaviour within a Primary three class. Educational Psychology in Practice, 1-12. Trainee educational psychologists; 24 children. WOWW 2 sess per week for 3 weeks. Children record scaling each week: improvement in good listening, working together. Class teacher: positive change in peer relationships, tolerance, ability to get on with peers, respect within the class, collaborative working, and teacher confidence.

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A reduction in psychiatric symptoms and improvement in work ability and functional capacity was noted in all treatment groups. The short-term therapies were more effective than long-term psychotherapy during the first year, whereas long-term therapy more effective after 3 yrs follow-up. No notable differences in symptoms or working ability were observed between long- and short-term therapies during the last 4 years of follow-up. A total of 80% of the patients in short-term groups and 60% in long-term group used auxiliary treatment. Psychoanalysis was the most effective at 5-year follow-up. Cost-efficiency analysis including social and unemployment costs showed that long-term therapy cost three times as much.

The overall effect size of SFGT’s immediate and follow-up (2 wk – 6 mon) effects were 1/03 and 1/09 respectively. There were no significant correlations between publication year or group size in SFGT’s immediate effect.


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There is also the option to include additional material authored by lecturers in the custom product— this does not necessarily have to be in English. We will take care of everything from start to finish in the process of developing and delivering a custom product to ensure that lecturers and students receive exactly the material needed in the most suitable way. With a Custom Publishing Solution, students enjoy the best selection of material deemed to be the most suitable for learning everything they need for their courses – something of real value to support their learning. Teachers are able to use exactly the material they want, in the way they want, to support their teaching on the course.

Nitrates are from fertilizer, heavily used in growing corn. There is higher risk for well contamination in those areas. Blue baby syndrome is where nitrogen substitutes in the blood stream for iron, and the ability for the blood to carry oxygen goes down.


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European Commission approval of state aid is usually given as part of a restructuring or rescue package for ailing firms. The general principle is that such payments should be ‘one­offs’ to prevent uncompetitive firms being repeatedly bailed out by their governments.

Thank you for working with the NECC Speakers Bureau to engage a speaker for your organization. NECC is pleased to share our knowledge and resources with you. To help us improve our presentations, please take a little time to tell us about your experience with the Speakers Bureau. We greatly appreciate your time and thoughtfulness.


Pennapha Napa (2021) The consultant theory emphasizes short-term solution to reflect their inner thoughts of employees. Burapha University Journal Online 25(3). Random: 9 workers 6 sf groups / 9 controls.

NOT ABUSE THEIR POSITION FOR PERSONAL GAIN. AZAPO will mandate its councillors to interact with the communities they serve through ward committees and other community organs, such as street committees, community policing fora, and where these do not exist or are inadequate, AZAPO councillors will assist the community in creating them. No AZAPO councillor will live outside the community/ ward they represent.


At a product and or service level—here the focus is on the practical application of marketing. This level involves many decisions about how to use the product and service mix to create competitive advantage and then how these decisions are implemented.

Quality of staff-client relationships measured before / after coaching and 6 wk follow-up. Sf teams significantly improved on proactive thinking and quality of the relationship; both for individual staff members (45 – 59) and teams (18 – 26); progress towards team goal improved.


Anderson, E. W, C. Fomell and D. R. Lehmann (1994) Customer Satisfaction, Market Share and Profitability: Findings From Sweden, Journal of Marketing 58 (July), 53–66. Anderson, E. W, C. Fomell and R. T. Rust (1997) Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services, Marketing Science 16 (Z), 129–45. Anderson, E, C. Fornell and S. K. Mazvancheryl (2004) Customer Satisfaction and Shareholder Value, Journal of Marketing 68 (October), 172–85. Anderson, E. W. and M. W. Sullivan (1997) The Antecedents and Consequences of Customer Satisfaction for Firms, Marketing Science 12 (Spring), 125–43.

It tends to be applied in a discriminatory way on grounds of race and class. It denies the possibility of reconciliation and rehabilitation. It prolongs the suffering of the murder victims family and extends that suffering to the loved ones of the condemned prisoner. It diverts resources that could be better used to work against violent crime and assist those affected by it.


For many years I fed on the ideas of the System. Ideas carry enormous power and can entirely alter the shape of people's lives. Ideas can launch crusades, start wars, save people, destroy people, build civilizations or wreck them. Ideas form an important part of the Lattice of Karma of any man or woman who lives above the animal level.

Grant AM (2021) Making Positive Change: A Randomized Study Comparing Solution-Focused vs. Problem-Focused Coaching Questions. J Systemic Therapies 31(2): 21-35. Random: real problem and set a goal.


Chemicals are killing off the honeybees, resulting in pollination problems for many types of plants. Chemicals in the oceans are damaging the brains of sea lions and disrupting their migration patterns.

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In the environment, antibacterial compounds could disrupt aquatic ecosystems and pose a potential risk to wildlife. Traces of triclosan have been found in earthworms from agricultural fields and Atlantic dolphins. In the lab, triclosan has been shown to interfere with development of tadpoles into frogs, a process that is dependent on thyroid hormone. These antibacterials are used in a number of household and personal-care products, including cosmetics, liquid hand soap, deodorant bar soap, sponges, toothpaste and cutting boards, as well as shoes, towels and clothes. They often appear on the product’s list of ingredients.


When is something worth fighting for? When is it worth doing something?

Zhou Yuzhen, Zhang Xiaoyan (2021) Application of solution focused approach in improvement of hope level in epileptic patients. Chinese Journal of Practical Nursing 26. Random: 42 exp sf nursing care / 41 controls usual care.


Focusing on efficiency and effectiveness enables an organization to ensure that it is doing things right and doing the right things. Getting the balance correct between the two can mean the difference between success and failure.

Harris MB, Franklin C (2009) Helping Adolescent Mothers to Achieve in School: An Evaluation of the Taking Charge Group Intervention. Children and Schools 31(1): 27-34. Randomised, 33 exp / 40 comparison. Taking Charge group programme added to usual school. Significant post-test improvement in attendance, grades, social problem-solving and coping.


At the heart of the planning process is the market strategy, which pulls together the planning process and defines the application of the marketing mix. For more details on marketing planning, see Chapter 18.

Pelham, A. M. and D. T. Wilson (1996) A Longitudinal Study of the Impact of Market Structure, Firm Structure, and Market Orientation Culture of Dimensions of Small Firm Performances, Journal of the Academy of Marketing Science 24(1), 27–43. Pulendran, S, R. Speed and R. E. Wilding (2003) Marketing Planning, Market Orientation and Business Performance, European Journal of Marketing 37(3/4), 476–97. Rafiq, M. and P. K. Ahmed (1992) The Marketing Mix Reconsidered, Proceedings of the Marketing Education Group Conference, Salford, 439–51. Reichheld, F. and E. W. Sasser Jr (1990) Zero Defections: Quality Comes to Services, Harvard Business Review 68 (September/October), 105–11. Roberson, J. (2021) Anger over Weight Watchers’ endorsement of McDonald’s, weight­watchers­mcdonalds­obesity, 3 March. Rosenberg, L. J. and J. A. Czepeil (1983) A Marketing Approach to Customer Retention, Journal of Consumer Marketing 2, 45–51. Roythorne, P. (2003) Under Surveillance, Marketing Week, 13 March, 31–2.


Side 23 solely from manipulation of the marketing mix components but from long­term relationship building, whereby the bond between buyer and seller becomes so strong that it effectively acts as a barrier to entry for out­suppliers (Ford, Håkansson and Johanson, 1986). This phenomenon undoubtedly exists to such an extent that industrial buyers are now increasingly seeking long­term supply relationships with suppliers. For example, car manufacturers have drawn up long­term contracts with preferred suppliers that provide stability in supply and improvements in new component development. Bosch, a German producer of industrial and consumer goods, conducts quality audits of its suppliers. These kinds of activities are not captured in the 4­Ps approach, it is claimed. However, the strength of the 4­Ps approach is that it represents a memorable and practical framework for marketing decision­making and has proved useful for many years.

In response to its problems, Coca­Cola brought an ex­employee, Neville Isdell, out of retirement to become chairman and chief executive in 2004. One of his first acts was to allocate an additional $400 million a year to marketing and innovation. This was in recognition of the under­investment in brands and product development. Emerging markets such as China and India were also targeted more aggressively. He also briefed advertising agencies around the world in an attempt to create new iconic campaigns to revive the core brand and reconnect with consumers. In the face of research that showed the proportion of Americans agreeing that cola is liked by everyone falling from 56 per cent in 2003 to 44 per cent in 2005, and those agreeing that the drink was ‘too fattening’ increasing from 48 per cent to 59 per cent, Coke increased investment in sugar­ free brands such as Diet Coke and Sprite Zero. Sugar­ free colas have also been launched, such as Coke Zero, which comes in black cans and bottles, and is targeted at calorie­conscious young males who have failed to connect with Diet Coke, believing that it lacks a masculine image. The brand is designed to compete with PepsiMax, which is also a diet cola targeted at men. Overall, marketing spend for the category doubled. Isdell also oversaw the acquisition of a number of small water and fruit juice companies in Europe.


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DeJong P, Hopwood LE Outcome research on treatment conducted at the Brief Family Therapy Center 1992-1993. In Miller SD, Hubble MA, Duncan BL (eds) (1996) Handbook of Solution-Focused Brief Therapy.

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Taoism teaches patience of time. In a rush to complete (our website) goals people get impatient with not making progress.


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Long­term customer relationships According to Sheth and Parvartiyar (1995), relationship marketing is a change in direction for marketing thinking and practices, and it places ‘emphasis on relationships as opposed to transaction based exchanges’. The benefit of this redefinition of marketing is that a firm’s activities become focused on attracting customers and seeking ways to retain them rather than just selling the products and services that customers might need and want. Relationship marketing enhances productivity and allows the firm and its customers to develop mutual cooperation. In the digital age, technology has become increasingly important in facilitating relationship development; social media has been used to understand and engage customers. Twitter, Facebook and Instagram provide platforms for interaction and information exchange between firms, employees and customers. Social platforms maximize customer engagement and create opportunities for marketers to react instantly when a customer tweets about a bad (or good) customer experience.

Short-term psychodynamic produced greater depression and anxiety reduction than long-term during first year; sf more depression reduction than long-term during first year. At 3 years, the improvements of both brief therapies still persisted; long-term psychodynamic patients (undergoing continuing therapy) kept improving and outperformed the brief therapies on anxiety, not on depression.


Zhang Ze Lun (2021) The effect of Solution-Focused Brief Coaching Intervention on the self-efficacy and solution-focused thinking of teachers (Thesis). Study 1: random: 106 exp sf coaching / 101 controls: problem-solving explored the different effects of two types coaching question. Exp more effective self-efficacy (P = 0/006);degree of achievement of objectives (P = 0/030);nreduce negative emotions (P = 0/046). Study 2: random; 20 exp 2 sf sess / 20 controls general interviews.

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Vogelaar L, van’t Spijker A, Timman R, van Tilburg AJP, Bac D, Vogelaar T, Kuipers EJ, van Busschbach JJV, van der Woude CJ (2021) Fatigue management in patients with IBD: a randomised controlled trial. Gut:doi:10/1136/gutjnl-2021-305191.


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Random: 25 exp 7 wkly sf groups / 22 controls interpersonal process (IPT) support groups. Significantly less stress and more wellness at post test; not maintained at 6 wk follow-up.


So a number of US outlets have either cut back the selection or eliminated the line. And while the pricing is cheap, the branding sure isn’t. H&M spends a hefty 4 per cent of revenues on marketing. Behind this stylish image is a company so frugal that you can’t imagine its executives tuning into a soft­ rock station, let alone getting inside a teenager’s head.

Exclusivity is created by deliberately holding back supplies and delaying gratification. Consumers are encouraged to ‘buy now while stocks last’. The lucky ones are happy in the knowledge that they are the select few, the discerning elite. Short supply of brands like Harley­Davidson (motorcycles), certain models of Mercedes cars and even the BMW Mini has created an aura of exclusivity.


Vostanis P, Anderson L, Window S (2006) Evaluation of a family support service: short-term outcome. Clin Child Psychol Psychiatry 11(4):513-528Family support service A: 51 children; family support B (sf): 49. Matched controls: 40 children referred to CAMHS.

Political and Legal Forces Political and legal forces can influence marketing decisions by setting the rules by which business is conducted. For example, smoking bans in public places can have dramatic short­ and long­term effects on the demand for cigarettes. Because of politicians’ power to affect business activities, companies try to cultivate close relationships with them, both to monitor political moods and also to influence them. Political forces are complex to analyse, and the impact difficult to determine.


Stoddart KP, McDonnell J, Temple V. Mustate A (2001) Is brief better? A modified brief solution-focused therapy approach for adults with a developmental delay.

Ultimately, changes in the macroenvironment tend to be incremental and occur over a lengthy period. They also require a steady build­up of momentum, which then leads to far­reaching implications that can reshape society. However, short­term protests have a more limited impact, as seen in the case of Occupy Wall Street.


The benefit is that the cost per unit of output is low and, therefore, the potential for offering low prices to gain market share is present, or of charging medium to high prices and achieving high profit margins. For example, car companies attempt to achieve efficiency by gaining economies of scale and building several models on the same sub­frame and with the same components. However, to be successful, a company needs to be more than just efficient— it needs to be effective as well. Effectiveness means doing the right things.

We are genetically engineering organisms. The implications of these modifications are not understood to the extent at which they can be considered safe. Organisms are being genetically engineered without understanding the complete effects of these modifications. Scientists are experimenting in this way and there is not significant control and regulation. These species can get into the wild and start reproducing. StarLink corn was a crop that was full of issues.


Li Jing, Yang Fangyu, Dian Huijuan (2021) A study on the influence of the solution focused approach on the job burnout of nursing interns. Journal of Modern Nursing 22(22). Nursing interns: 42 exp SF model taught / 40 controls usual teaching.

Marketing and Business Performance The basic premise of the marketing concept is that its adoption will improve business performance. Marketing is not an abstract concept: its acid test is the effect that its use has on key corporate indices such as profitability and market share. Research in Europe and North America has examined the relationship between marketing and performance, and the results suggest that the relationship is positive.


Finally, distribution decisions need to be made with the customer in mind, not only in terms of availability but also with respect to service levels, image and customer convenience. The Radisson SAS hotel at Manchester airport is an example of creating a competitive advantage through customer convenience. It is situated 5 minutes walk from the airport terminals, which are reached by covered walkways. Guests at rival hotels have to rely on taxis or transit buses to reach the airport.

From a western perspective, the meaning of life ends up as a destination, a set of moral practices to define goals of achievement. Western lifestyle often tends to use goals to shape a person’s life.


In Europe, H&M is more like a department store—selling a range of merchandise from edgy street fashion to casual basics for the whole family. Its US stores are geared to younger, more fashion­conscious females.

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This chapter has described marketing and demonstrated how the principles of marketing can be applied in the modern organization through the use of examples, marketing insights and case studies at the end of the chapter. For each of the key (pop over here) concepts it is possible to identify illustrative examples.


Our planet is continually changing, causing habitats to be altered and modified. Natural changes tend to occur at a gradual pace, usually causing only a slight impact on individual species. However, when changes occur at a fast pace, there is little or no time for individual species to react and adjust to new circumstances. This can create disastrous results, and for this reason, rapid habitat loss is the primary cause of species endangerment. The strongest forces in rapid habitat loss are human beings. Nearly every region of the earth has been affected by human activity, particularly during this past century. The loss of microbes in soils that formerly supported tropical forests, the extinction of fish and various aquatic species in polluted habitats, and changes in global climate brought about by the release of greenhouse gases are all results of human activity. It can be difficult for an individual to recognize the effects that humans have had on specific species. It is hard to identify or predict human effects on individual species and habitats, especially during a human lifetime. But it is quite apparent that human activity has greatly contributed to species endangerment.

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Data collected during actual 9-hole matches; 5 interventions. Follow-up 12-14 wks: effect maintained.


In fact it may very well turn its possessor into a very bad teacher. These natural kings move among ordinary men and women as a wolf moves through a flock of sheep. It takes a very high level of self-control if that wolf is to resist the temptation to take a nip now and then out of the hides of the poor woolly fools with which he finds himself surrounded.

Efficiency Versus Effectiveness Another perspective on business philosophy can be gained by understanding the distinction between efficiency and effectiveness (Brown, 1987). Efficiency is concerned with inputs and outputs.


Side 34 » skinny jeans and tailored waistcoats. The average price was £40 (€58) per item, around 15 times cheaper than her own prices. The limited edition was a resounding success, with customers queuing from as early as 6/30 am to get first pick of the clothes. Since then, many other top names have lined up to work with H&M, including Kylie Minogue, Madonna and Beyoncé. In 2009, Matthew Williamson, who has designed dresses for Sienna Miller, Keira Knightley and Penélope Cruz, reworked his most popular designs— kaftan dresses, beaded cardigans and print frocks—for the retailing giant. His designs sold out within hours of hitting the stores. In 2021 and 2021, H&M ran highly successful collaborations with the Versace and Marni fashion labels and in 2021 with Alexander Wang. H&M has invested heavily in social media to connect with its target audience. Fashion developments at H&M can be followed on Facebook, Twitter, Instagram, YouTube, Google+ and Pinterest, as well as on mobile phone apps for iPhone and Android. Fourteen million fans follow H&M on Facebook, where they can find updates on new products and promotions.

Their analysis of the antecedents of the market orientation showed the importance of top management’s emphasis on marketing, good communications between departments, and systems that reward employees for market success to the implementation of market orientation. So, what overall conclusions can be drawn from these studies? In order to make a balanced judgement, limitations must be recognized. Most were cross­sectional studies based on self­reported data. With any such survey there is the question of the direction of causality. However, this clearly did not occur with the commodity sample in the Narver and Slater study (1990). What these studies have consistently and unambiguously shown is a strong association between marketing and business performance. As one condition for establishing causality, this is an encouraging result for those people concerned with promoting the marketing concept as a guiding philosophy for business.


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New article released September 2, 2021 with headline: Second Giant Ice Island Set to Break Off Greenland Glacier. A section twice the size of Manhattan is breaking off. From 2009 to 2021 the ice had melted 16/5 feet. The ice shelf, which is 12 miles across, disappeared. It was a big part of the Petermann Glacier that broke off.

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Side 20 Promotion Decisions about the promotional mix—advertising, personal selling, sales promotions, public relations, direct marketing and digital marketing—are critical to how a firm communicates with its target audience and engages a response. This element of the mix makes target audiences aware of products or services and the potential benefits (both economic and psychological). Each element of the promotional mix has strengths and weaknesses. Advertising, for example, is able to reach wide audiences very quickly. Procter & Gamble used advertising to reach the emerging market of 290 million Russian consumers. It ran a 12­minute commercial on Russian television as its first promotional venture in order to introduce the company and its range of products (Charles, 2007). Sales promotions can be used to stimulate an immediate uplift in sales, but this effect can be short­term. Digital and social marketing now attract more advertising revenue than any other media. An advantage is that firms can reach consumers worldwide through websites and social media. Personal selling can be used to good effect, especially in business­to­business markets, as this promotional tool offers face­to­ face interactions, which are an important part of sales negotiations.


The fruit juice, energy drink and bottled water sectors all experienced double­digit growth in recent years. It continued its acquisition programme with the purchase of the South Beach Beverage Co, which manufactures the SoBe healthy drinking range, and has launched SoBe Lifewater, which it claims contains the full recommended daily amount of vitamin C together with vitamins E and B, and no preservatives or artificial flavourings. Its bottling partner Pepsi­ Americas also bought Ardea Beverages, which markets the Nutrisoda range containing amino acids, vitamins, CoQ10, herbs and minerals.

Side 30 » Where Coke focused on soft drinks, Pepsi has interests in the snack food business (it bought the Frito­ Lay snack food business in 1965), owning such brands as Doritos, Walkers Crisps, Quavers, Lay’s Potato Crisps and Wotsits (see Table C1/1). The result is that PepsiCo generates about 23 per cent of its worldwide profits from the stagnant carbonated drinks sector, while Coca­Cola relies on fizzy drinks for 80 per cent of profits. Coca­Cola always seemed to be playing catch­up, having launched Minute Maid fruit juice to challenge Tropicana, Dasani to take on Aquafina, and Powerade, an energy drink, following the success of Red Bull and Gatorade in this sector. PepsiCo’s diversification programme and its brand­ building expertise has made it the world’s fourth largest food and beverage company, ranking behind Nestlé, Kraft and Unilever. Its sales were more than $67 billion compared with Coke’s $47 billion in 2021; it owns 6 of the 15 top­selling food and drink brands in US supermarkets—more than any other company, including Coke, which has two. Coke, on the other hand, is market leader in carbonated drinks (43 per cent versus 32 per cent).


Modern volcanic activity releases only 130 to 230 megatonnes of carbon dioxide each year, which is less than 1% of the amount released by human activities. Burning fossil fuels such as coal and petroleum is the leading cause of increased anthropogenic CO2; deforestation is the second major cause. In 2008, 8/67 gigatonnes of carbon (31/8 gigatonnes of CO2) were released from fossil fuels worldwide, compared to 6/14 gigatonnes in 1990. In addition, land use change contributed 1/20 gigatonnes in 2008, compared to 1/64 gigatonnes in 1990. This addition, about 3% of annual natural emissions as of 1997, is sufficient to exceed the balancing effect of sinks.

What about the heavier snowfalls? Al Gore answered a similar question by Bill O’Reilly by stating, [“scientists have been warning for at least two decades that global warming could make snowstorms more severe. Snow has two simple ingredients: cold and moisture. Warmer air collects moisture like a sponge until it hits a patch of cold air. When temperatures dip below freezing, a lot of moisture creates a lot of snow.


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Agroforestry involves the growth of trees and shrubs amongst crops or grazing land. Agroforestry systems can combine both agriculture and forestry practices for long-lasting, productive, and diverse land use when approached sustainably.

Wood, Z. (2021) Starbucks gets a new face—and drops the mugs, The Guardian, 5 January, jan/05/starbucks­rebranding­new­face­drops­ mugs (accessed 14 February 2021). Wright, J. (2006) Blog Marketing, New York: McGraw­Hill. Zeithaml, V. A. (2000) Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn, Journal of the Academy of Marketing Science 28 (Winter), 67–8. Zhang, M. (2021) Wal­Mart Leads Social Media Engagement for Black Friday, Social Times, 28 November, socialtimes/wal­mart­leads­social­media­engagement­black­ friday/208508 (accessed 8 February 2021).


Food diversity is also much greater from sustainable farms, as they are not solely focused on producing cash crops like corn or wheat. Instead, they often cultivate local varieties in highly diversified farming systems.

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Wu Tong, Yue Lili (2021) Paroxetine combined with focus to address the short-term treatment of social anxiety in patients with clinical efficacy. Practical Journal of Cardiovascular and Pulmonary Diseases 24(B04): 69-69. Social anxiety disorder: random; 13 exp sf + paroxetine / 13 controls psychological support + paroxetine.


For an execution to be humane, the drug or drugs used must be exactly what they purport to be, and the only way to know for certain what is in the syringe is to use a FDA-approved drug. Furthermore, it is critically important that the public, the courts, and condemned prisoners know what drugs will be used in executions. Any lack of transparency around the form or source of the drugs puts condemned prisoners at risk of being executed with drugs that either will not work as planned or will cause excruciating pain and suffering. Many conservatives see secrecy as a sure sign of government tyranny. In this instance, I agree with them. It is truly distressing to see so many public officials take questionable, if not illegal.

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The Office for Institutional Equity has been designated to handle inquiries regarding non-discrimination policies. For more information, visit University of Memphis Equal Opportunity and Affirmative Action.

MINI CASE 2/1 Cascades of Activism Grab Headlines, but Do They Change the World? For the last few decades, continuing economic growth has engendered a relatively peaceful life for financial districts around the world, for example New York, London, Athens and Rome. However, in 2008 a global economic downturn seemingly changed everything. A financial collapse began when the so­called credit crunch hit and credit became less available. The knock­on effect on the housing market was far­reaching: house prices collapsed, and banks lost vast sums of money. Eventually, leading banks started to fold as their losses made it very difficult to borrow on the international money markets. In the USA, UK and Ireland, major banks were bailed out by their governments. The outcome was global recession, which lasted into 2021, and changes in taxation and austerity measures Introduced by national governments, designed to reduce national debts, made life difficult for citizens in developed economies.


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Source of data: company reports, Santander Central Hispano, BNP Paribas, Goldman Sachs & Co H&M is pressing full­steam ahead on a programme that brought its total number of stores to 3500 in 55 countries by the end of 2021—a 40 per cent increase in the past three years. In addition, its online store is open in 22 countries. Yet H&M is pursuing a strategy that has undone a number of rivals. Benetton tried to become the world’s fashion retailer but retreated after a disastrous experience in the USA in the 1980s. Gap, once the hottest chain in the States, has lately been choking on its relatively slow reaction time to changing fashion trends and its failure to attract young shoppers, and has never taken off abroad. Body Shop and Sephora had similar misadventures.

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What is an effect of mankind on the environment? An effect of mankind on the environment is a change that man imposes on the world that he lives in, that would otherwise not have happened had he never existed. If an entity exists, then it will have interaction with the world in which it exists in, regardless of how much force it exerts in its world. This document will examine different ways in which man’s existence results in detrimental effects to the environment.


Criticisms of the 4­Ps Approach to Marketing Management Some critics of the 4­Ps approach to the marketing mix argue that it oversimplifies the reality of marketing management. As mentioned earlier and discussed in some detail in Chapter 9 on services marketing, Booms and Bitner, for example, argue for a 7­Ps approach to services marketing (Bloom and Greyser, 1981). Their argument is that the 4­Ps do not take sufficient account of people, process and physical evidence. Rafiqiand Ahmed argue that this criticism of the 4­Ps can be extended to include industrial marketing (Rafiq, and Ahmed (1992).

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Instead of the rich environment depicted in the recent movie Finding Nemo, the coral reef will be bleached out and replaced by ordinary seaweed. Warmer sea waters make corals suffer thermal stress, eventually making them bleach and die. The huge influx of carbon dioxide since 1800 is making oceans more acidic than they have been for millions of years.


Amplification is designed to get consumers talking about the new product or service. This can be achieved by controversial adverts—for example Benetton adverts, viral social media videos, Cadbury’s gorilla playing the drums, Cravendale cats with thumbs. The growth in online advertising has facilitated wider use of such campaigns by many companies—for example Apple, Samsung and many other leading brands.

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Ziffer JM, Crawford E, Penney-Wietor J (2007) The Boomerang Bunch: A School-Based Multifamily Group Approach for Students and Their Families Recovering from Parental Separation and Divorce. The Journal for Specialists in Group Work 32:154-164. School counsellors: 5 parents; 8 sess. Groups for parents, older + younger children.


Statistics source: investment—for example the Korean firm LG Electronic, which is the world’s second largest producer of televisions, committed to invest US$110 million to build a plant in Poland to produce plasma and LCD televisions (LG Electronics, nd). The Eurozone is an economic and monetary union between 19 of the member states of the EU. Each state has adopted the euro (€) as a common currency, which is managed and controlled by the European Central Bank (ECB). A primary responsibility of the ECB is to control inflation and manage debt and economic reforms, and a common currency brings advantages through facilitating the flow of free trade within the community.

Bagajan KQ, Khanahmadi O, Chaharborj ZM, Chenaparchi M (2021) The Impact of Solution-Focused Brief Therapy on the Improvement of the Psychological Wellbeing of Family Supervisor Women. International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering 10 (1). Random: 15 exp 5 sf sess / 15 controls no intervention.


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Liang CY (2021) The Psychological-Guidance Effects of Solution-Focused Group Counseling on Elementary Students with Learning Disabilities. Guidance and Counseling Institute p182. Exp 8: 4 sf interviews; control 8: no interviews.

What does this have to do with the environemnt? Because over time, with modernization, the natural world dissapears. Our current and past approach to modernization has an overall negative effect on the environment. Modernization does not have to be that way, by taking the environment into consideration, we can still have modernization without negatively impacting the environment. By approaching renewable resources, replacing those that have been used. By incorporating recycling, reusing, reducing, and replenishing into our modernization approach.


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To what extent is H&M marketing orientated? What evidence is there in the case to support your view?

Thus 65/8% improved when solution-focused therapy was included vs 20% without. Improvement measured by OQ45,GAF and client’s scaling.


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Members of the inner circle, said Ouspensky, were far too intelligent to let themselves get mixed up in this ridiculous performance. They stepped back and watched the show. If a few people wanted to do more with their lives than take part in a drama of absurdities they might approach the inner circle, assuming they could find it. After a long period of work on themselves they might become worthy to enter the circle.

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Koorankot J, Mukherjee T, Ashraf ZAA (2021) Solution-Focused brief therapy for depression in an Indian tribal community: a pilot study. International Journal of Solution-Focused Practices 2(1):4-8.


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The company’s focus was on steam engine production, so when the electric motor superseded the earlier technology, it failed to respond. The 30­acre site is now a housing estate. Contrast the fortunes of Pollitt and Wigsell with those of another company operating in the textile industry at about the same time. This company made looms and achieved great success when it launched the type G power loom, which allowed one person to oversee 50 machines. Rather than defining its business as a power loom producer, the company adopted a market orientation and sought new opportunities in emerging markets. In 1929, the type G power loom patent was sold to fund the creation of a car division. The company was Toyota (Morgan, 2006). Tension between product and market orientation continues to define business success today. Kodak is a company that failed to adapt to the market and recognize changes in the film and photography industry. Consequently, it struggled to cope with the emergence of competitors who offered the market products more suited to their needs (Spector, Mattioli and Stech, 2021).

His successors reigned during a time of bungled takeovers, disastrous product launches, contamination scares, and constant feuding between factions within the management and boardroom. A classic illustration of Coke’s problems was the scandal involving the launch of Dasani, a bottled mineral water that turned out to be distilled tap water. When the harmful chemical bromate was found in a batch the brand was withdrawn in the UK.


In this highly connected era, a strategy should be in place to manage customer complaints, comments and questions. A system needs to be set up that solicits feedback on product and service quality and feeds the information to the appropriate employees, who can respond in a timely fashion. To facilitate this process, frontline employees need training to ask questions, to listen effectively, to capture the information and to communicate it so that corrective action can be taken. Walmart used to believe that no response was the best policy for handling negative tweets but has changed its strategy; now the global grocery retailer proactively manages online communication and is a top brand in content engagement. TripAdvisor is the world’s largest online travel site, and it helps people plan their holiday and business trips by providing advice from over 60 million reviews and opinions from other travellers who have experience of services provided by hotels, restaurants and travel companies. Each service provider is ranked by a number of performance indicators, and this can make a big difference to future trade, as the opinions of other travellers can have a powerful influence. Companies can also launch websites to solicit customers' new ideas. Dell did this after it received a flood of criticism over poor customer service, while also reaching out to online bloggers. The feedback led to a customer services overhaul and a fall in negative buzz. Finally, Google listens to customers by releasing most products in ‘beta’ (which means they are not quite finished), allowing users to suggest improvements.

Nameni Ebrahim, Shafi Abadi Abdollah, Delavar Ali, Ahmadi Khodabakhsh (2021) The effectiveness of combination of structural and Solution-focused family therapy in treatment of the substance abuse and the family function improvement. Journal of Sabzevar University of Medical Sciences 21(1): 155-163. Tehran: randomised study: 30 families: 15 exp, 15 control. Combined structural and sft; 80% use reduced at post test (p<0/0001); 66% reduced use at 6 mon (p<0/0001).


You might say someone like Bill Gates is smart, maybe a genius. But his logic is such that he thrives on competition and winning. He wants to win, that is his goal or motive. He has another goal which is to help people, but he does this by putting his money toward his foundation to help people in undeveloped nations better thrive, so that they can continue on reproducing because they will be better nourished. Maybe money from Bill Gates’ foundation also goes to construct better educational opportunities for these people, and perhaps more educated people reproduce less, but this only slows the rate of reproduction for the target area.

Studying Effectively Principles and Practice of Marketing is designed to make every study moment as efficient as possible. The following features will help you to focus your study, check your understanding and improve learning outcomes.


A person living through Midlife Transformation will experience new ways of seeing life, make mistakes along the way and almost always will end up in a place they never even suspected exists. Midlife Transformation often leads to experiences of “Enlightenment“. If you are fortunate enough to have had such a feeling of “Enlightenment” once, then be aware this is a new starting point of living life fully.

To obtain the necessary knowledge, Ouspensky explained, and to use that knowledge for self-completion, was the proper purpose of human life. This was the magnum opus contra naturae, the "Great Work against Nature" of the alchemists. The alchemists had disguised their knowledge. They pretended that they sought a method of converting base metals into gold. But the real aim of alchemy was self-completion (web site).


Hence the notion of customer satisfaction as the central pillar of marketing is fundamental to the creation of a stream of exchanges upon which organizational success depends. The rest of this chapter discusses the principles of marketing and provides an introduction to how marketing can create customer value and satisfaction.

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Side 41 MARKETING IN ACTION 2/1 Market Forces Influence Norwegian Oil Company’s Investment in Arctic Oil Exploration Norway’s largest oil company, Statoil ASA, responded to opportunities to exploit untapped oil reserves In the Arctic. Statoil has invested billions of dollars exploring the remote and geographically challenging region in search of exploitable oil deposits. The outcome of the initial investment was major oil­field discoveries, for example the Johan Castberg field In the Barents Sea. The company estimates that these fields could yield in excess of 600 million barrels of oil. But so far no oil has been extracted, and this is largely due to market forces beyond the control of Statoil. Oil extraction is an industry where the initial investment costs are exceedingly high; Statoil estimated that the required new infrastructure and bespoke technologies needed to exploit the Arctic field would cost over $15 billion. Statoil is no stranger to the vast wilderness of the Arctic region, yet in order to proceed with the investment the company needed to consider how market forces might affect the price of oil from these fields once it became available, in order to evaluate future investment.


As more and more people continue to inhabit the Earth, it will become less natural and more artificial and man-made. The logic of the human mind represented as a world society, which is to strive for power and money, means that the Earth will never revert back to the ways that it ever was, and will continue to be processed, so long as humans continue with this logic.

All I can do at this late stage of my life is to offer a guide to those who need one. With the help of this guide they may be able to distinguish fantasy from reality. It is hard for those who have contacted only the feeble remnants of an enterprise that once had life and vigor to understand what real Work is. It is even harder for them to put that understanding into practice. There is not much we can do about this. The vital influence that the Sufis call baraka is now shut off from us by the fog of insane materialism that has enshrouded our culture. Our huge, unbalanced economy is a house of cards which will surely collapse. When it does the fog may clear and the vital influence may encounter fewer obstructions. Until that time we must do what we can with what we have and strive to distinguish between fantasy and reality.


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More people mean more demands of the Earth. Should we not be concerned about overpopulation? Is sustainability a bad thing, or is it the way in which the government uses sustainability as a means for control? Sustainability means having less freedoms or flexibility about the way in which we regard our environment. Things must be done in certain specific manners in order to reduce the negative impacts we are creating. Sustainability means better management. Some people may say sustainability means consuming less, or choosing products that are more environmentally friendly than others. Is it not a valid statement to say that the farther back in time you go, the less of a negative impact a person had on his/her environment?

Some new emerging solar plants are killing birds mid-air when they fly through a focused stream of heat energy. Wind turbine farms are killing bats. Insecticide fogger trucks spray indiscriminately. Animals like bats eat the mosquitos that ingest the fogger insecticides.


Henry Ford is quoted as an example of a production­ orientated manager because he built just one car in one colour—the black Model T—in order to minimize costs. However, this is unfair to Mr. Ford, since his objective was customer satisfaction—bringing the car to new market segments through low prices. The real production­ orientated manager has no such virtues. The objective is cost reduction for its own sake, an objective at least partially fuelled by the greater comfort and convenience that comes from producing a narrow product range. The second way in which production orientation is manifested is in the belief that the business should be defined in terms of its production facilities. Figure 1/3 illustrates production orientation in its crudest form. The focus is on current production capabilities that define the business mission. The purpose of the organization is to manufacture products and aggressively sell them to unsuspecting customers. A classic example of the catastrophe that can happen when this philosophy drives a company is that of Pollitt and Wigsell, a steam engine producer that sold its products to the textile industry. It made the finest steam engine available, and the company grew to employ over 1,000 people on a 30­acre (12­ hectare) site.

Man likes to argue whether or not he is liable, or has any liability. He likes to argue whether or not he is really influencing the environment to a considerable enough degree to be of any concern.


Principles of Modern Marketing

LearnSmart™ McGraw­Hill LearnSmart is an adaptive learning program that identifies what an individual student knows and doesn’t know. LearnSmart's adaptive learning path helps students learn faster, study more efficiently, and retain more knowledge. Now with integrated learning resources which present topics and concepts in different and engaging formats increases student engagement and promotes additional practice of key concepts. Reports available for both students and instructors indicate where students need to study more and assess their success rate in retaining knowledge.

Mei-Kuei Huang, For-Wey Lung, Wei-Tsung Kao, Yao-Hua Lu (2021) The Effects on Combining Psycho-social-educational Program with Methadone Maintenance Therapy. Daren University 48: 33 – 51. 70 subjects; 5 groups of 14 members: methadone maintenance therapy only (M), M with health education information condition (ME), ME with solution-focused brief group therapy condition (MESFBGT), ME with SFB individual therapy condition (MESFBIT), and ME with SFB family therapy condition (MESFBFT). Significant differences at 6 mon in MESFBIT, MESFBGT, MESFBFT.


McGraw­Hill's Connect is a digital teaching and learning environment that improves performance over a variety of critical outcomes; it can be tailored, is easy to use and is proven effective. Connect for Marketing includes access to our video bank, containing insightful interviews with business leaders and marketing professionals. A suite of new videos has been developed for this edition, featuring new content from Dixons Carphone, Graze, Hyundai, TheOutnet.com and Nudie Jeans.

Our current and past approach to modernization has an overall negative effect on the environment

We want nice things, and nicer things. We want a faster car, a bigger house, a boat, a sexier woman or a better looking man. We want to look better physically. We want to care for our families, make sure they have everything they need. We want to care for others; that will make us feel better. Or, we want to get drunk or do drugs. Or we want to work hard and earn money for ourselves and/or our family. We want to watch sports, or play sports, or watch TV, or find recreational activities that will consume our time so that we do not become bored. We want to learn and become smarter, gain knowledge, and learn about things that are interesting to us. We have all of these desires, feelings, and emotions we are trying to satisfy all through our lives. Through these things and more, we try to find our purpose in life, try to find where we fit in. Or maybe you end up just living, without really thinking about where you are going, and then before you know it, many years have passed you by. We spend time feeling sorry for ourselves, feeling regret about things we did or should have done.


Beelzebub" he was "far from the place of his arising". But was he, as his followers are fond of asserting, a great teacher? Perhaps he was for a few, a very few. Those few constituted a small group of men and women strong enough and self-reliant enough not to be completely dominated by the aura of power that surrounded Gurdjieff.

Significant improvement at end of therapy for 77% foster care; 67% mental health care; 52% rehabilitation group. In Franklin C, Trepper T, Gingerich WJ, McCollum E. (eds) Solution-focused Brief Therapy: A Handbook of Evidence-Based Practice.


A British national who was facing the mandatory death penalty for the alleged murder of his girlfriend in Kenya was acquitted on 8th June 2021, as the trial court judge found that the accused had no case to answer, having heard the evidence of the prosecution. Carl Singleton, from Cumbria, had moved to Kenya in 2021 to live with his girlfriend, Peris Agumbi. Agumbi died in November 2021 after suffering diabetic hypertension and respiratory failure. Singleton was alleged to have deliberately destroyed Agumbis supply of insulin and was charged with her murder. Helen Law of Matrix Chambers was instructed pro bono by The Death Penalty Project as it assisted local attorney, Anthony Okulo, of Okulo & Company Advocates. For more information, please see here for The Death Penalty Projects press release.

So even intelligent people, when intelligence is based on success or IQ, may have good intentions, their focus may be in a direction that does not help the Earth become any healthier. A lot of the times, the rich may devote money for philanthropic purposes which are directed towards helping the less fortunate, and while this is caring and compassionate, it does not very much contribute towards a less developed and less processed Earth. These rich, wealthy, intelligent people are merely continuing to contribute towards the propagation of the human species, by catering to the needs of others, through the providing of food, shelter, supplies, goods, services, education. And again, this is good and compassionate but it does little to thwart the effects of mankind’s processing of planet Earth.


There was an unexpected response to the economic downturn. In September 2021, protestors gathered and set up camp in New York’s financial district to protest about social inequalities. This 'Occupy Wall Street' protest inspired others around the globe to follow suit. In Rome, the protests turned violent as demonstrators set cars alight and hurled rocks at police. Greek workers demonstrated against yet another set of austerity measures. Public anger was fuelled by economic troubles, but the link between economic conditions and unrest is complex. UK politician Ken Livingstone suggested that an economic downturn and government cuts create unrest, as the combination of events intensifies social divisions. Service cuts tend to have more impact on those with lower incomes, and these people can easily become disenfranchized. This contrasts with tax increases, which tend to have a greater impact on those with higher incomes, while these people are less likely to protest. This means the greater the level of actual and perceived inequality between incomes, the greater the likelihood of unrest and civil disturbances.

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Please note that profit may be used by many commercial organizations, whereas in the non­profit sector other measures of success, such as reduction of social deprivation or hunger, are just as important as profit. Consequently, the concepts, principles and techniques described in this book are as applicable to Oxfam as to Apple. Third, it is more expensive to attract new customers than to retain existing ones. Indeed, the costs of attracting a new customer have been found to be up to six times the costs of retaining old ones (Rosenberg and Czepeil, 1983). Companies that apply the principles of marketing recognize the importance of building relationships with customers by providing satisfaction, and attracting new customers by creating added value. Grönroos (1989) stressed the importance of relationship building in his definition of marketing, in which he describes the objective of marketing as to establish, develop and commercialize long­term customer relationships so that the objectives of the parties involved are met. Finally, most markets—for example consumer, industrial and not­for­profit—are characterized by strong competition. This means organizations need not only to understand what their customers want, but also to understand what their competitors provide. If customers’ needs are not met, they may switch to a rival supplier. Marketing exists through exchanges.


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It doesn’t need to all happen at once. Just start with small steps work your way towards those desires.

The mean effect sizes and test for homogeneity of effect size (Q-statistic) were analyzed by using Comprehensive Meta-Analysis software 2/0. Main findings: average effect sizes for Solution Focused Group Counseling Program were ES 1/61 in self-esteem, ES 1/35 in school adjustment capacity, ES 1/07 in interpersonal relationship and ES 1/03 in self (advice)-efficacy. Moderating variables were focus on self-esteem and sessions of one hour.


Ford, D, H. Håkansson and J. Johanson (1986) How Do Companies Interact? Industrial Marketing and Purchasing 1(1), 26–41. Grönroos, C. (1989) Defining Marketing: A Market­Oriented Approach, European Journal of Marketing 23(1), 52–60.

Clinical Psychology and Psychotherapy 12:402-405. Pseudo-randomization: 41 sft/119 cbt.


This idea of an inner circle was not new to me. I had come to Ouspensky heavily loaded with the jargon of the Theosophical Society of which, at the time, I was a member. Among the items contained in what I now call "The Great Theosophical Myth" was the concept of the Masters of Wisdom. It was the Mahatma Letters allegedly sent by one of those Masters (Koot Hoomi) that formed so important a part of the bag of tricks of Helena Blavatsky, founder of the Theosophical Society.

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Wang Hongmei, Shi Weimin, Qin Zhiqiang (2021) Application of solution focused approach in nursing of patients with advanced schistosomiasis. Chinese Journal of Schistosomiasis Control 28(3) 2021: 53 cases of advanced schistosomiasis random: exp SF nursing interventions / controls usual care.


Martínez MC, Cedillo IG, Aranda BDE (2021). Adherence to nutritional therapy: Intervention based on motivational interviewing and brief solution-focused therapy.

Marketing at H&M If you stop by its Fifth Avenue location in New York or check out the mothership at the corner of Regeringsgatan and Hamngatan in Stockholm, it’s easy to see what’s powering H&M’s success. The prices are as low as the fashion is trendy, turning each location into a temple of ‘cheap chic’. At the Manhattan flagship store, mirrored disco balls hang from the ceiling, and banks of televisions broadcast videos of the body­pierced, belly­baring pop princesses of the moment.


Combined total 118; 83 (70%) improved; avg 4/03 sess; 25% single sess. Fewer new problems in good outcome group. Longstanding problems predict less improvement; equal outcome for all social classes.

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Exp: 27 sft counsellors, 176 students; control 30 non-sft counsellors, 135 students. Exp better on 3 of 8 measures including 81% goal achievement (controls no report). Less depersonalisation and more personal accomplishment in sft counsellers at 1 yr.


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There are more advantages to sustainable farming in terms of providing economic opportunities to rural communities, such as giving jobs to young people and supporting socio-economic development of rural areas. At the same time, sustainable food production is better adaptable to climate change and helps to strengthen ecosystem resilience . Both of these characteristics are extremely important for building a successful food production system that will withstand future challenges.

Process and effects of Solution-Focused Brief Therapy with People with Intellectual Disabilities; a Controlled Study. Journal of Intellectual Disability Research.


Gong H, Hsu WS (2021) The effectiveness of solution-focused group therapy in ethnic Chinese school settings: a meta-analysis. International Journal of Group Psychotherapy 1-27.

Corporations and big business rule the world, and it is they who decide how the environment will be dealt with. With regard to big business, the dollar is more important than the environment, and as a result, the environment loses out.


More than 2700 publications annually. Currently 9 meta-analyses; 7 systematic reviews; 308 relevant outcome studies including 134 randomised controlled trials showing benefit from solution-focused approaches with 87 showing benefit over existing treatments. Of 94 comparison studies, 66 favour sft. Effectiveness data are also available from over 8000 cases with a success rate exceeding 60%; requiring an average of 3 – 6/5 sessions of therapy time.

Significant improvement; large effect sizes on all domains. Marginally significant differences were found in favor of the planning-focused treatment: parents and therapists evaluated this treatment more positively than SFT.


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The marketing concept as an ideology Brownlie and Saren (1992) argue the marketing concept has assumed many of the characteristics of an ideology or an article of faith that should dominate the thinking of organizations. They recognize the importance of a consumer orientation for companies but ask why, after 40 years of trying, the concept has not been fully implemented.

I am an elderly hermit who lives on the side of a mountain in California. I share this mountain with deer, skunks, opossums, rabbits, hawks, mice, vultures, redwoods, oaks, pepperwoods, grasses, not to mention about a zillion nematodes, fungi, bacteria. I am part of a complex ecosystem, a very small part I might add, a member of a trouble-making species, a naked ape that has become the bane of the biosphere because it has failed to find its proper place in the scheme of things.


We create farms of fish and livestock. The livestock are not healthy because they do not get exercise they are just supposed to produce. Animals are pumped full of chemicals like growth hormone or other, in order to produce more. Other animals like goats are being genetically altered to produce chemicals in their milk for the pharmaceutical industry. Eating more food means having to grow more food in order to keep up with population growth. We need to keep on breeding more animals for us to eat. The animals require food to eat so that they can grow. This means a lot more farmland is needed for people and the animals people eat, to grow crops. People are looking to grow crops more efficiently, so they use chemicals such as pesticides to kill bugs that like to eat the crops. We kill the animals/insects/wildlife that annoy us, we want to keep growing the animals/plants we want to eat, and we could really care otherwise about any other species we do not eat and that do not annoy us. Therefore, they might just get extinct in the process.

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Both intervention groups did better on all applied measures. SFSR superior to CRSR in evaluation of usefulness and acceptability of the intervention.


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FEATURES Is an online assignment and assessment solution that offers a number of powerful tools and features that make managing assignments easier, so faculty can spend more time teaching. With Connect marketing, students can engage with their coursework anytime and anywhere, making the learning process more accessible and efficient.

Disease, pollution, and limited distribution are more factors that threaten various plant and animal species. If a species does not have the natural genetic protection against particular pathogens, an introduced disease can have severe effects on that specie. For example, rabies and canine distemper viruses are presently destroying carnivore populations in East Africa. Domestic animals often transmit the diseases that affect wild populations, demonstrating again how human activities lie at the root of most causes of endangerment. Pollution has seriously affected multiple terrestrial and aquatic species, and limited distributions are frequently a consequence of other threats; populations confined to few small areas due to of habitat loss, for example, may be disastrously affected by random factors.


A species that faces overexploitation is one that may become severely endangered or even extinct due to the rate in which the species is being used. Unrestricted whaling during the 20th century is an example of overexploitation, and the whaling industry brought many species of whales to extremely low population sizes. When several whale species were nearly extinct, a number of nations (including the United States) agreed to abide by an international moratorium on whaling. Due to this moratorium, some whale species, such as the grey whale, have made remarkable comebacks, while others remain threatened or endangered. Due to the trade in animal parts, many species continue to suffer high rates of exploitation. Even today, there are demands for items such as rhino horns and tiger bones in several areas of Asia. It is here that there exists a strong market for traditional medicines made from these animal parts.

By naturally suppressing weed growth, these practices greatly reduce, or in some cases even eliminate, the need to apply herbicides to kill weeds. And the most stubborn weeds that appear from time to time can be easily controlled by hand because their numbers are minimized.


Jiwon, Gimhyeongmo (2021) The Effects of Solution-focused Group Art Therapy on School Life Adjustment of the Maladjusted Adolescents. Journal of the Korea Contents Association15(5): 661-673. Randomised 20 students with difficulties to adapt to middle school. Exp 10: 12 sess sf group art therapy / control 10 no intervention.

Some doctors do enter into sexual relationships with patients. These relationships can be damaging to the patient involved. One response available to both individual doctors and to disciplinary bodies is to prohibit sexual contact between doctors and patients ("zero tolerance"). This paper considers five ways of arguing for a zero tolerance policy. The first rests on an empirical claim that such contact is almost always harmful to the patient involved. The second is based on a "principles" approach while the third originates in "virtues" ethics. The fourth argues that zero tolerance is an "a priori" truth. These four attempt to establish that the behaviour is always wrong and ought, therefore, to be prohibited. The fifth argument is counterfactual. It claims a policy that allowed sexual contact would have unacceptable consequences.


Silver Star Jubilee, Sindongyun, Choejungjin (2021) Solution-focused group counseling effects on individual inner empowerment for youth. Korean Journal of Solution-Focused Therapy (KJSFT) 2 (1): 41-64. Exp: 14 volunteers 8 sess sf / 14 controls.

Eurozone, and the growth of the BRIC economies (Brazil, Russia, India, China) and G7 group of major advanced economies. For more discussion of emerging economies, see Marketing in Action 2/2.


Based on: Greenpeace (2021); Statoil (2021) to passengers and, consequently, several airlines applied for state assistance. The European Commission’s response was that Brussels would have to sanction national government bail­outs if they amounted to state aid. The European Commission cautioned that non­state aid would be allowed, but warned against providing ‘unfair assistance’ that could undermine competition (London Evening Standard, 2021). Generally, the level of state aid given to firms in most of the EU member states is declining.

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Organic mulch material like, for example, wood chips, straw or grass clippings also improves nutrient retention in soils and encourages the activity of soil microorganisms that help create healthy aerated soil structure. This reduces the need for tillage as soils are less compacted .


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Principles and Practice of Marketing 0077174143

Self Completion (check) represents the summit of de Ropp's life work. It is also a literary achievement. It summarizes the experience of this master scientist, ecologist and philosopher.

Sustainable farming system doesn’t have to be only organic agriculture. There are more methods that overlap in many principles that are sustainable in the long-run and may be 100 percent organic or at least from the biggest part.


However, several aspects of the Oath contradict patterns of practice established elsewhere in the Corpus. Most notable is its ban on the use of the knife, even for small procedures such as lithotomy, even though other works in the Corpus provide guidance on performing.

Bakhshipour, B, Aryan SK, Karami A, Farrokhi N (2021) The effectiveness of solution-focused therapy on reducing behavioral problems of the elementary and brief therapy and high school students at Sari. Counseling Research And Development 10(37):7-24. Pre-test and post-test on 16 elementary and 16 high school students,City of Sari; randomly selected; assigned in 2 exp and 2 control groups. Children received 8 x 1 hr wkly sessions; adolescents 8 x 1/5 hr wkly sessions.


Modernization is only a relative term. To become modern, means catching up to another culture that is already there, usually in terms of technology, of fashion or style. In the business world final decisions come down to the dollar, environmental impact is of minor importance in comparison to money. People who make financial or business decisions are trained that way, they develop that sort of mindset – to value the dollar first. How are we going to make the most money from this project? Well 1. Minimize costs, and 2. Maximize returns. Environmental concerns are considered if it will help save money. Wars push involved countries into advancing into world leaders. America developed a lot from WWII, to the 60s / 70s / 80s, industrializing, building tall skyscrapers, big cities, and a booming manufacturing industry. Now China, a country with a couple billion people, has taken that torch and is building the tall skyscrapers, as well as certain other Arab nations.

Allowing animals to graze and live in pasture is much healthier for animals than confined animal feeding operations are. You will even notice that these animals are cleaner, smell better and have that curious spark in their eyes. Their health and happiness reflect in the quality of products we get from them. Tastier meat, yellower eggs, milk richer in the mineral and vitamin content.


OBJECTIVES: To discover what dementia sufferers feel is wrong with them; what they have been told and by whom, and what they wish to know about their illness. BACKGROUND: Ethical guidelines regarding telling truth appear to be equivocal. Declarations of cognitively intact subjects, attitudes of family members and current psychiatric practice all vary, but no previous research has been published concerning what patients with dementia would in fact like to know about their diagnosis and prognosis. DESIGN: Questionnaire study of the patients' opinions. SETTING: Old Age Psychiatry Service in Worcester. PARTICIPANTS: 30 consecutive patients with dementia. RESULTS: The quality of information received has been poor and many patients have no opportunity to discuss their illness with anybody. Despite that almost half of the participants in this study had adequate insight and a majority declared that they would like to know more about their predicament. CONCLUSIONS: Although many patients would like to know the truth, the rights of those who do not want to know should also be respected.

Candidates for councilors at large Chris DiMercurio Sicuranza, Peter Cannavo, John McCarthy and Joe Ciolino also seem to share those traits. Any two of them would be good additions to the Gloucester City Council. However, I cannot make the same recommendation for incumbent Jen Holmgren. One thing that councilor at large Holmgren does not do is her homework, not consistently. Neither is she responsive or respectful to constituents. She not only never returned my calls or responded to my emails, when I saw her in person she angrily told me that she would not talk to me, listen to me or read anything I send her because she trusts the opinion of the chairman of the Gloucester Board of Health on the topic of fluoridation. But, its not just me who she ignores and abuses.


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Polyculture farming involves growing multiple crop species in one area. These species are often complementary to each other and aim at producing greater diversity of products from one plot while fully utilizing available resources. High biodiversity makes the system more resilient to weather fluctuations, promotes balanced diet and applies natural mechanisms to preserve soil fertility.

Suitt KG, Franklin C, Kim J (2021) Solution-Focused Brief Therapy With Latinos: A Systematic Review. Journal of Ethnic & Cultural Diversity in Social Work 25(1):50-67. Reviews all the published and non-published outcome studies that were randomized controlled trials (RCTs) or quasi-experimental designs on solution-focused brief therapy (SFBT) conducted with Latinos within the United States and Latin America. Data search: 2277 papers; 44 studies met criteria for full-text review; 6 studies (398 individuals) met criteria for this systematic review. Two studies in adult behavioural health, 3 in children and adolescents in school, 1 study with couples. In all studies there were positive outcomes on the effects of SFBT on standardized measures and participant goals.


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Grasses also grow stronger root systems and abundant tufts after being grazed and trampled under the hooves. This helps to prevent erosion, build soil through the rich growth of diverse pasture grasses, sequester carbon emissions in the soil from the atmosphere, and conserve grassland habitats that can host many other species of wildlife and insects .

The following example illustrates these points. At £1 = €1, a German car manufacturer would receive €10,000 for a £10,000 car. If the exchange rate changed to £1 = €0/5, the German car manufacturer’s receipts would fall to €5000. To maintain euro receipts at €10,000 the UK price would have to rise to £20,000. The exchange rates between most European countries are now fixed, thus avoiding such problems. However, the rates at which major currencies such as the US dollar, the euro, the pound sterling and the yen are traded are still variable. As seen in the example above, this can have significant implications for sales revenues and hence the profitability of a firm’s international operations. For example, during the credit crunch, the pound fell against the dollar. This meant that UK goods and services exported to Eurozone countries could be sold cheaper, or, if sold at the same price, would realize higher sterling profit margins.


It is still not known how he got the Benadryl into their system or the exact cause of death, with the Medical Examiner only providing part of the toxicology report. A grand jury indicted Todt on four counts of first-degree murder last month, and he could be sentenced to death after the States Attorney elected to bring back the death penalty, three years after vowing she would no longer seek that form of punishment. Orange-Osceola State Attorney Aramis Ayayla announced her decision to reinstate the death penalty in a press conference held on the steps of the courthouse. Despite my position on the death penalty, my death penalty review board, they move forward, they charge on, they have unanimously voted to seek death in this case, Ayayla told reporters. Todt, 45, told police that murdered his family and their dog Breezy, for which he faces an additional count of animal cruelty. He had entered a plea of not guilty to the previous charges of second-degree murder, which the States Attorney.

Franklin C, Trepper TS, Gingerich WJ, McCollum EE (eds) ‘Solution-focused Brief Therapy: A Handbook of Evidence-Based Practice’. Oxford University Press: New York 2021.


Gnothe seauton - one who is indifferent to Self-Completion (try this website) and its ideas may be closer to walking death-in-life (https://yacsssdm.ru/hack/?patch=7413) than he or she is willing to acknowledge. Robert de Ropp is gone, his writings and his work in this life are complete. But be forewarned: it may not be too late for you to choose life and assume the requisite responsibilities. Read this book at your own risk.

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Anderson L, Vostanis P, O’Reilly M (2005) 3 yr follow-up of a family support service cohort of children with behavioural problems and their parents. Child: Care, Health and Development 31(4):469-477.


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Market orientation and business performance Narver and Slater studied the relationship between market orientation and business performance (Narver and Slater, 1990). Market orientation was based on three measures: customer orientation, competitor orientation, and degree of inter­functional coordination. They collected data from 113 strategic business units (SBUs) of a major US corporation. The businesses comprised 36 commodity businesses (forestry products) and 77 non­commodity businesses (speciality products and distribution businesses). They related each SBU’s profitability, as measured by return on assets in relation to competitors’ over the last year in the SBU’s principal served market, to their three­ component measure of market orientation. Figure 1/10 shows the results of Narver and Slater’s study. For commodity businesses the relationship was U­shaped, with low and high market orientation businesses showing higher profitability than the businesses in the mid range of market orientation. Businesses with the highest market orientation had the highest profitability, and those with the lowest market orientation had the second­highest profitability. Narver and Slater explained this result by suggesting that the businesses lowest in market orientation may achieve some profit success through a low­cost strategy, though not the profit levels of the high market orientation businesses, an explanation supported by the fact that they were the largest companies of the three groups. For the non­commodity businesses the relationship was linear, with the businesses displaying the highest level of market orientation achieving the highest levels of profitability, and those with the lowest scores on market orientation having the lowest profitability figures.

Bilge, A, & Engin, E. (2021). Effectiveness of the solution focused therapy which is based on interpersonal relationship theory: retrospective investigation.


Thorslund KW (2007) Solution-focused group therapy for patients on long-term sick leave: a comparative outcome study. Journal of Family Psychotherapy 18(3):11-24.

Mirzavand A, Riahi M, Mirzavand A, Malekitabar M (2021). Effectiveness of Solution-Focused Therapy on Married Couples’ Burnout.


Varadhila Peristianto S, Lester S, Asyanti S, M Si P. (2021) Increasing Social Support Parents Through the Solution Focused Therapy in Restoring Quality of Life of Children Schizophrenia (Doctoral dissertation, University of Muhammadiyah Surakarta). Families with child with schizophrenia: 6 exp group sf / 6 control couples.

Effectiveness is concerned with making the correct strategic choice regarding which products to make for which markets. Its role is to ‘do the right things’—that is, make the right products for attractive markets.

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This has accumulated over time from underwater volcanoes and dead organisms. If the world temperatures rise by a couple degrees, a great amount of methan gas can be released.


Greater Good: Science of a Meaningful Life. University of California, Berkeley.

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In contrast, internally driven companies tend to take their time. An example of a company that was slow to respond to the opportunities in the mobile computer market is Microsoft. It introduced the tablet PC and carved a niche market in the health sector, but in 2021 Apple launched the iPad, widened market demand and now dominates this sector. A key feature of market­orientated companies is that they strive for competitive advantage. They seek to serve customers better than the competition does. Internally orientated companies are happy to produce me­too copies of offerings already on the market. Finally, market­orientated companies are both efficient and effective; internally orientated companies achieve only efficiency. The concepts of efficiency and effectiveness are discussed in the next section.

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The company aimed to join the ranks of other companies with nameless identities, for example Nike and Apple. Another reason for the change was to give the brand a less corporate and more contemporary feel. The new identity also resonates with the introduction of new product lines, for example Tazo tea and Starbucks Refresha—cold drinks and ice cream that are not coffee based. In 2021, Starbucks made further product extensions by introducing beer and wine in thousands of outlets in the USA and a few selected stores in the UK. The initial resistance to the change of identity did not last, and customers continue to flock to Starbucks’ 22,000 outlets in 66 countries around the world.


Purpose of causality chart is to show how one event may influence other events. The flow chart uses the effects from the previous Section 2.

Many ethical brands do not display the parent company's name on the product or on associated websites, and those that do tend to do so in very small print on an obscure part of the product packaging. According to academic experts, there are advantages to adopting this approach: access to target markets that are difficult to reach, and off­the­shelf products with ready­made branding and strong market positioning, giving easy access to the market.


One must know and one must do. In order to do one must generate power. Power is developed by effort, but there is right effort and wrong effort.

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Online at Judaism.com and Judaism Online. Yosef Rubin, The Wheel, Meaningful Life Center.


We need land to grow food so we cut down trees. Looking at Google maps it can be seen how much of America is either city or farmland – developed. As we keep processing the planet it becomes less natural and more man-made. We also cut down trees to use the wood for construction. People need houses and furniture, which means trees. More people means more trees need to be cut down.

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I myself am one of billions – there is now over 7 billion people on earth. But, more people means less natural beauty. Until we can start expanding into space and to other planets, or until we start implementing the ideas of sustainability more and more, this will be the case.


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It can cost up to five times more to attract a new customer than to serve an existing one (Strauss, El­Ansary and Frost, 2006). In most situations, returning customers are beneficial to an organization, as they can increase sales volumes through repeat purchases. Loyalty is a response that a customer shows over time. Typically, customers will repeatedly return to the same supplier if they are satisfied with the products and services they receive (Christodoulides and Michaelidou, 2021). Customer loyalty can be built on convenience, quality of service and social interaction, for example. However, loyalty can take different forms and be triggered by different marketing initiatives. For example, Tesco uses sales promotions through its loyalty card programme to trigger repeat customer purchase behaviour. Arguably, this type of loyalty is driven by price, and the promotion acts as an incentive to trigger repeat purchases. Customer loyalty can be temporarily shaken when companies change their brand identity as Marketing in Action 1/3 explains. At the other end of the scale is a form of loyalty that transcends emotional boundaries: brand love.

The Effect of Solution-focused Brief Group Counseling upon the Perceived Social Competences of Teenagers. Journal of Education and Training Studies, 4(7):28-36.


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David Jobber is an internationally recognized marketing academic. He is Emeritus Professor of Marketing at the University of Bradford School of Management. He holds an honours degree in economics from the University of Manchester, a master’s degree in business and management from the University of Warwick and a doctorate from the University of Bradford. Before joining the faculty at the Bradford School of Management, David worked for the TI Group in marketing and sales, and was Senior Lecturer in Marketing at the University of Huddersfield. He has wide experience of teaching core marketing courses at undergraduate, postgraduate and post­experience levels with specialisms in business­to business marketing, sales management and marketing research. He has a proven, ratings­based record of teaching excellence at all levels. His competence in teaching is reflected in visiting appointments at the universities of Aston, Lancaster, Loughborough and Warwick in the UK, and the University of Wellington, New Zealand. He has taught marketing to executives of such international companies as BP, Allied Domecq, the BBC, Bass, Croda International, Rolls­Royce and Rio Tinto. Supporting his teaching is a record of achievement in academic research.

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Which indeed I was and still am. When Colin Wilson wrote his brilliant study, The Outsider I recognized at once how well that label fitted me. I had been an outsider from birth and would die an outsider. Never would I be able to accept gracefully or gratefully my membership of the human race.


Zhang Wei, Yan Ting-ting, Du Ya-song, Liu Xiao-hong (2021) Brief Report: Effects of Solution-Focused Brief Therapy Group-Work on Promoting Post-traumatic Growth of Mothers Who Have a Child with ASD. Journal of Autism and Developmental Disorders. Quasi-experimental design:18 mothers in 2 groups, n = 9 in each: 6-session SFBT group therapy / 25 mothers control group: no treatment.

Marketing characteristics and business performance In a study of 1,700 senior marketing executives, Hooley and Lynch reported the marketing characteristics of high­ versus low­performing companies (Hooley and Lynch, 1985). The approach that they adopted was to isolate the top 10 per cent of companies (based on such measures as profit margin, return on investment and market share) and to compare their marketing practices with those of the remainder of the sample.


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Videos Videos featuring interviews with marketing managers and directors from a wide range of companies, along with advertising and promotional content, will engage students with the idea of marketing as a career and how the concepts they learn relate to a real world context. Autogradable questions encourage them to analyse and assess the content in the videos.

Wu Chen-Hui, Lo Ming Hua (2021) The effects of the solution-focused group counseling for relational aggression bullied students on self-esteem and social skills. National Taichung University of Education Institutional RepositoryItem 987654321/455. Bulllied students; random 5 exp sf groups 10 sess / 5 controls no input.


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It seems to be man’s quest to kill all the insects and bugs. It seems that there are less and less bugs every year. If you are 30 or older (as of 2021), you should be able to recall the difference between today and yesterday in terms of the number of bugs. Do you remember when crickets used to chirp at night? Overall, mankind views bugs as a problem and seeks to eradicate them. Look into the issue with the bees. A large percentage of the United States is cropland, and herbicides are used on these crops. These herbicides will kill all the bugs in the whole cropland region.

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Customer value Market­orientated companies attempt to create customer value in order to attract and retain customers. Their aim is to deliver superior value to their target customers. In doing so, they implement the marketing concept by meeting and exceeding customer needs better than the competition does. For example, the global success of McDonald’s has been based on creating added value for its customers, which is based not only on the food products it sells but on the complete delivery system that goes to make up a fast­food restaurant. It sets high standards in quality, service, cleanliness and value (termed QSCV). Customers can be sure that the same high standards will be found in all McDonald’s outlets around the world. This example shows that customer value can be derived from many aspects of what the company delivers to its customers, not just the basic product.


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Economic Forces The economic environment can have a critical impact on the success of companies through its effect on supply and demand. Companies must choose those economic influences that are relevant to their business and monitor them.

McGarry J, McNicholas F, Buckley H, Kelly BD, Atkin L, Ross N (2008) The clinical effectiveness of a brief consultation and advisory approach compared to treatment as usual in Child and Adolescent Mental Health Services. Clin Child Psychol Psychiatry 13(3):365-376. Randomised: 30 children 3-session brief consultation; 30 treatment as usual. Exp group sustained improvement at 6 mon and less dissatisfaction with wait times.


References Based on: Capell, Κ, G. Khermouch and A. Sains (2002) How H&M Got Hot, Business Week, 11 November, 37–42. Additional material from: M. Wilson (2000) Disposable Chic at H&M, Chain Store Age, May, 64–6; Jones, A. and E. Rigby (2005) A Good Fit?

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A common ethical code for everybody involved in health care is desirable, but there are important limitations to the role such a code could play. In order to understand these limitations the approach to ethics using principles and their application to medicine is discussed, and in particular the implications of their being prima facie. The expectation of what an ethical code can do changes depending on how ethical properties in general are understood. The difficulties encountered when ethical values are applied reactively to an objective world can be avoided by seeing them as a more integral part of our understanding of the world.


The vaccination plan - for which health employees should have priority - was broken in San Andres de Giles, where at least 20 people were vaccinated irregularly, including two councilors from the Frente de Todos, that governs the municipality. In the midst of the uproar among neighbors, the opposition bloc Juntos por el Cambio issued a statement to publicly denounce the situation and issue an energetic repudiation for the violation of existing protocols. In turn, they announced that the vaccinated councilors were Laura Branchini and Mariana Cané, from the same political space as the mayor Carlos Puglielli, from whom they demanded an answer. With total lack of respect for the residents of our city, making use of their political position, they arbitrated the necessary means tending to obtain personal benefit with the placement of the vaccine, they noted in the text and added: These events mourn society and who we represent. We believe that its time to stop using public office for.

In April 2021 local authorities took responsibility for public health. This includes responsibility for improving awareness about hepatitis C and finding the tens of thousands of people who are living with the virus but are undiagnosed. Please write to your local councillor(s) to let them know what hepatitis C is and that it is a critical but often overlooked area of public health which must be addressed. It will only take a few minutes to write a letter and it will have a significant impact. You can write to your councillor(s) by taking the following 3 easy steps.