We, at Digitalzone, have dedicated teams for all sales functions, including prospecting and lead research. So, we get you the leads that make all the difference to your business.

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The campaign started with understanding the behavior of millennial clients. We then made an in-depth list of the clients and companies we wished to target. With this knowledge in our hand, the next step was clear – reaching out to them, helping them to understand why the whitepaper by Medallia Institute was important and why Digitalzone (https://yacsssdm.ru/hack/?patch=5934) Business Consulting came into the picture.


For the 'unpaired' experiment, the interval between presentations was extended from 45 to 180 s to avoid trace conditioning of the unpaired odor. In the trained group, flies were presented with 1 min OCT paired with 12 × 90 V shocks at 5 s interstimulus interval, 180 s clean air, and then 1 min MCH. In the unpaired group, flies received 12 × 90 V shocks at 5 s interstimulus interval (no odor pairing), 180 s clean air, and then 1 min MCH. Other control groups were handled in the same way except that the odor only group experienced the two odor presentations without shock and the shock only group received the shock presentations but no odors. Following training, flies were returned to food vials and brains were dissected 10 min later for smFISH analyses.

Digitalzone Helped Dialpad Promote

An smFISH spot detection MATLAB script based on Smith et al, 2021 was written to quantify localized mRNA transcripts in Drosophila brains. Software for processing smFISH datasets is available as Supplementary Software.


Design shouldn’t only be restricted to creativity or to a stage in theprocess of creating something. It’s the vigorousideation process that transforms the way people do business. Design shouldnow be an integral part of all aspects of marketing. As a business, you need to create productsand services that are easy to make and sell. On the other hand, your customerswant products and services that are appealing and convenient.

At Digitalzone (see this here), we build the list based on your ideal customer profile. The list building service we provide can be used for a range of activities such as designing marketing campaigns, generating leads, drive traffic, creating demand for a unique product or service, and so on!


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Since CaMKII protein is also labeled with YFP in CaMKII :YFP flies, we assessed protein expression by measuring YFP fluorescence intensity specifically within the MBON dendrites. This analysis did not reveal a significant difference in fluorescence intensity across treatments (Figure 3—figure supplement 2). However, since smFISH provides single-molecule estimates of mRNA abundance, a similar level of single-molecule sensitivity may be required to detect subcellular resolution changes in protein copy number. Moreover, new synthesis and replacement of specific isoforms of CaMKII could radically change local kinase activity (Kuklin et al, 2021; Zalcman et al, 2021), even without an observable change in overall abundance.


Shift your mindset- from problem to solutions. This is how you choosenew pathways that better address your client’s issues and meet customerexpectations. Apply design thinking to improve your marketing and create aculture that is laser-focused on finding the best solutions to a businessproblem.


You need to bemeticulous with Search Engine Optimization if you want to enhance your brand’svisibility organically on the Google Search Results. You need to optimize your website in terms of technical make-up as wellas the content. It is an on-going effort, but you should at least implementthe essential optimization techniques.


Put the customer first and make the entire experience enticing anduser-friendly. Ditch the old ways of doing things that are not working out foryou, and enter the land of the unknown. This is where you’ll find the best ofyour ideas, and this is where you’ll transform your marketing from good togreat.

Dialpad had come up with yet another great idea – something that only required good execution for it to go ahead! Here, new communication solutions were on the need and this was something that a lot of big companies found it hard to consider. Various communication platforms have been showcased by Dialpad; however, scrutinizing how vital it is to the organizations they’re being used in is also an important consideration.


Medallia Institute Understand the Millennial Customer

We can’t emphasizeenough the importance of data your marketing collects. You need this data tocreate a marketing map.

Mammalian CaMKII mRNA is transported to neuronal dendrites, where it is locally translated in response to neuronal activity (Bagni et al, 2000; Miller et al, 2002; Ouyang et al, 1999). Drosophila CAMKII is critical for behavioral plasticity (Griffith, 1997; Malik et al, 2021) and is also thought to be locally translated (Ashraf et al, 2006). However, fly CAMKII mRNAs have not been directly visualized within individual neurons.


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Design thinking isn’t a one-man job. You need a diverse team of individuals who brainstorm together to come up with fresh and creative ideas. To create innovative solutions that solve your customer’s pain-points, you need a team with an aligned vision. When people with different skillsets work toward one goal- the sky’s the limit!

Design Thinking for marketers

Marketing is anintegral part of every business. But how do you keep up with the fast-pacedmarketing landscape?


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When you choosethe best ideas of all, go ahead and build a prototype. Bring your idea to life-from hypothesis to execution.

A/B test all your marketing efforts to get the most out of your marketing efforts. But to dive deeper, keep only one or two variations to know what’s making an impact. To include more variation, use a specialized testing platform such as kissmetrics.


Demand generation is a marketing strategy that fills the gap between sales and revenue by driving the relevant audience towards your products or services. Even though every demand generation campaign looks different, there are some steps that each campaign has in common to grab the attention of the prospects and create the brand’s demand in the market, setting it up for success.

To quantify calyx and dendritic localized smFISH puncta, the calyx and dendritic area were first segmented manually. The contour of the calyx and dendritic area is converted to a mask (M1) using the MATLAB R2019b function roipoly.


Data visualization smFISH data were visualized in FIJI (Schindelin et al, 2021). Maximum intensity projections representing 2 μm sections are presented for visualization purposes. Figure 1I and J are single z-sections (representing a 0/2 μm section).

With the world forced to take a flexible approach and leave rigiditybehind, design thinking helps you do things differently. You swim increativity, not doing everything in the same mundane way every time.


Partnerships help businesses thrive in today’s age and move forward in a way they previously couldn’t. With additional expertise, you don’t give up control; you only gain more.

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Email is another suchplatform with overwhelming opportunities. Make sure your emails are mobileoptimized because a majority of users take to phones to check their emails.


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We took the time to understand the market, audience, and requirement that Dialpad was aiming to target. We thought that telemarketing and email marketing would perhaps be our best picks for this campaign. With the help of our agents and specialists, we started reaching out to the best people we could, to ensure Dialpad’s offerings shone in full radiance and the results would be worth our efforts.

Experiment and test in on a small scale to see how your customers respond. This will help you gain a thorough understanding of what users love the most and what simply didn’t work. With some tweaks here and there, you can then launch it on a larger scale.


How to Build Successful Demand Generation Campaigns

Videos can influencethe decision-making of your prospects like nothing else, and help them make apurchase decision in your favor. Videos can also help you improve your searchengine rankings.

The emails you writeshould connect your customers to your brand. Don’t go for long subject lines,or the ones that seem too complicated to comprehend. Write the most importantpoints about the message you want to deliver, and then use supporting argumentsas you go, if necessary at all. So, ifthe recipient stops reading at the early stage, they will still get the gist ofyour email.


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A lot of effort goes into creating a great product or service. The objective of marketing is to help people engage with what you’ve created. With a limited budget, deadlines, and ever-changing market demands, it’s natural for people to put them in a box. Design thinking helps you get out of that box and unlocks tremendous opportunities that have the potential to take your marketing to the next level.

You can’t make the most of your prospecting efforts with a rigid system in place. You need to be able to make certain changes on the fly. The advantage of outsourcing prospecting is that your partner firm adapts to change in a fast-paced yet effective manner.

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Design thinking helps your marketing team craft stories that keep your audience coming for more

This technically accomplished and well-written manuscript documents dendritic localization of subsets of mRNAs in specific neurons within the Drosophila brain and its modulation by learning paradigms. The development of a robust system for studying mRNA localization in a tractable physiological setting is valuable. However, the biological insights provided by this study fall short of what I would expect for a short communication in eLife. Specifically, the authors are unable to find a correlation between learning-associated changes in mRNA distribution and the synthesis or distribution of the protein product. In the absence of such data, or other functional data, the relevance of mRNA localization in this system is unclear.


In paid marketing,each view or click costs you money. So, be very specific with your targetmarket and what you want out from that particular campaign. Also, the time youspend on chasing the wrong audience means lost opportunities. Timing iseverything; you need to be there when your customer is looking for a solutiononline.

As consumers, most ofus go online to get what we want now. Even when we are using our favoritesocial media platforms for the sole reason of entertainment, we interact withbrands that catch our attention.


Website visibility contributes a lot to marketing success. Do you appear on the first page of Google for your target keywords? Does your website offer a good customer experience? Your website is one of the best platforms to convert your audience because most people who visit your website do it with intent. This is why you need a combination of paid and organic results to increase your website’s visibility in search.


When it comes tomarketing online, having an online presence for the sake of it is not going tohelp. You need to take a strategic approach that gives you a strong ROI.


To take a step forward, take a step back. Consider how your customersare engaging with your marketing. Design thinking is here to revolutionize bothyour marketing and sales strategies.

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Try to get rid of your preconceivednotions and beliefs and start looking at things as you are seeing it all forthe first time. Stay with the problem, so you don’t jump to conclusions basedon limited information.


The Concept of Design Thinking

Using all marketingchannels isn’t the right way to kick off your marketing. Analyze which marketingchannels make the most sense to reach your business goals and prioritize yourmarketing efforts accordingly.

The content you create should answer thequestions your prospects have. If not, it’s time you refine your strategy.



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Get crazy with the ideation process! Visualize your ideas, no matter how big or small. Try on different lenses and look at your brand from completely different perspectives, especially the ones you never thought were possible. Take the road less traveled to reach the destination only a few have reached. Design thinking helps you create a broader alignment in your marketing efforts- more leads, more revenue, and more customer satisfaction.


For this, we had to first research in-depth and analyze all the data pertaining to the companies we were targeting. With a strong hierarchy in many organizations, it was definitely a challenge to figure out the top decision-makers and what was even tricky was to find out a way to get in touch with them.

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We help you make the right decisions with the right data. At Digitalzone (https://yacsssdm.ru/content/uploads/files/download/digitalzone-css-patch-v19.zip), we have different list building strategies to match your business goals- be it outbound or inbound marketing. We also take into account your target market and how big or small it is.

As marketers, we are consistently chasing ideas that speak to our audience. But, it’s time we stop chasing ideas and start creating them. This is why we need to incorporate design thinking into our marketing strategies.


Design thinking gives you marketing a richer, deeper meaning. It’s notjust about fueling growth; it’s more about making an impact.

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It gives your business new perspectives and unique ways of doing things. Because more often than not, your teams get used to a rather mundane way of doing things.


The good news is-great marketing converts easily. Keep optimizing for better performance. Have aKPI for each marketing effort you make, such as views for blogs and conversionsfor a landing page.

Ours is a visually-oriented world. How you package your brand mattersmore than you can imagine. Align your design efforts with market trends to makeyour products or services more adaptive and engaging. This is how you can stand out even in asaturated marketplace.


Design thinking makes so much sense once you grasp the functioning of this concept. Look at your business from a customer’s perspective and keep asking questions until they get hugely specific. It will inform both your sales and marketing strategies, giving your customers more choices and making it all more personalized.

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Business opportunitiesare increasing with online marketing as users are embracing new digitaltechnology and ideas. The success you can achieve with online marketing istremendous if done right.

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Clearly, however, 2 of the 4 RNAs they identify as localized do not follow this principle (CamkII is equally abundant in both neuron types and the fold difference observed for PKA-R2 is not in the range of the observed difference in dendritic volume/synapse number). This makes the correlation quite weak. Determining whether the amount of RNAs present in dendrites correlate with the total amount of RNA (or at least the amount in cell bodies) for each species in the two populations under consideration may make a stronger case and highlight trends and/or specific behaviors.

Design thinking helps businesses understand that there’s so much thatcan be done, so much that can be achieved. Thinking outside the bulbestablishes you as an industry leader, exceeding expectations.


We have now determined the false detection rate for YFP smFISH probes to be <5%. We are aware that things could be different using different probes and that is one reason why this study aimed to utilise the same YFP probe set with the different flies carrying YFP insertions in interesting genes, eg. CAMKII, PKA-R2 and Ten-m. Flies lacking YFP have been used as controls. Our control for other things we probed such as nAChR subunits is that their signals are differentially localised. For example, nAChRa1 was detected in somata but not in dendrites whereas nAChRa5 and nAChRa6 are in somata and differentially localized in dendrites. Mutants for nAChR receptors are unavailable/ lethal and RNAi would be hypomorphic, poorly controlled, and therefore likely unconvincing.

There was a time whenmarketing had a one-sided approach. Brands would send a message, and customersreceived it, end of the story!


Include design thinking exercises for all the major marketing decisions you make as a team

We are grateful for the microscopy facilities and expertise provided by Micron Advanced Bioimaging Unit (supported by Wellcome Strategic Awards 091911 and 107457). We thank Jeff Lee for assistance with smFISH probe generation and members of the Waddell group for discussion. JM was funded through the BBSRC Interdisciplinary Bioscience Doctoral Training Programme. CSS and PVV were funded by the Netherlands Organisation for Scientific Research (NWO), under NWO START-UP project no. 740/018/015 and NWO Veni project no. 16761. CSS was initially supported by grants to SW and MB and acknowledges a research fellowship through Merton College, Oxford, UK. MB was funded by Wellcome Strategic Awards (095927 and 107457) and the MRC/EPSRC/BBSRC (MR/K01577X/1). ID was supported by a Wellcome Senior Research Fellowship (096144), Wellcome Trust Investigator Award (209412), and Wellcome Strategic Awards (091911 and 107457). SW was funded by a Wellcome Principal Research Fellowship (200846/Z/16/Z), an ERC Advanced Grant (789274), and a Wellcome Collaborative Award (203261/Z/16/Z).

Want to add real value to the market? How can you step into yourcustomer’s shoes and create messaging that resonates with them? Your marketingteam needs to go the extra mile and do something different. If possible, talkto your customer to better understand them and empathize with them on a deeperlevel.


You need to invest a lot of money and time in hiring and training reps to get prospecting done in-house. Outsourcing solves this predicament. It goes one step ahead in setting new bars of quality that your in-house teams have no other options than to match up.

Investing time and money in creating high-value content will pay off not just now but even more in the long term. Valuable content is one of the top reasons users engage with a brand online. Stay up to date with the online marketing landscape to gauge which trends work the best now. Write for your audience; write what is useful to them. This is how you create an engaging copy for your marketing.


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The sales profession is rife with challenges,but prospecting is nothing short of a nightmare for the sales reps. The effortsyour reps put into generating leads also end up attenuating their salespassion, and they don’t have enough energy left to close the deals.

Design thinking starts with observation. You take a problem-solvingstance and start looking at it from different perspectives. Learning about youraudience is the next strategic step. It needs extensive customer research and acollaborative team effort.